Once considered followers, native Chinese beauty brands have entered a new era of global relevance. Today, C-beauty's protagonists no longer focus solely on low prices and speed: they build brands capable of creating a deep emotional connection, innovate at the ingredient level, and redefine retail experiences where culture, commerce, and community seamlessly merge.

 

This session brings together an exceptional panel —from market research to skincare innovation, from make-up to distribution— to offer a holistic view of the success of C-beauty. Through real-world case studies and industry data, speakers will analyze the four drivers of growth: brand storytelling, immersive retail, product innovation, and new value propositions based on culture, effectiveness, and emotion.

 

From AI-driven formulations to scientific skincare to Gen Z branding and next-generation retail formats, these companies are setting new standards in the world's most competitive market. The debate will also explore the global implications of this rise, identifying what elements of their model are exportable and what international brands and retailers can learn from the Chinese challenger ecosystem.