DIGITAL PRODUCT PASSPORT VS. GREEN WASHING: THE ECONOMY IS SUSTAINABLE IF THE CIRCLE IS TRACED
The declared sustainability of packaging will have to be effective, concrete and proven. European regulations on packaging, green claims and recycled content today require verifiable data, supply chain traceability and accountability throughout the value chain. In this scenario, the Digital Product Passport becomes a key compliance and transparency tool.
Breplast, a leading manufacturer of recycled plastic for the Home & Personal Care sectors, is the first company to adopt blockchain technology to make the traceability of the recycling chain-from waste to finished products-transparent, reliable, and accessible to customers and consumers.
INTERVENTION SCHEDULE:
Moderator Daniele Rozzoni, Advisor for the strategic implementation of the Digital Product Passport of DPP Strategist
“The Quality Recycling” Francesca Sancinelli, President Breplast, Vice President and Councilor Montello, CdA IPPR-PSV and Assorimap component
“The crucial role of the processor and the responsibilities of producers and brands” Vito di Chiaro, R&S Packaging Directorate DECO INDUSTRIE S.c.p.a.
“Traceability and Digital Passport of Recycled Plastic” Riccardo Parrini, Founding Partner and CEO The Nest Company s.r.l.