COSMOPROF 2026

John Cafarelli

Co-Founder and President of BeautyMatter

Founder of skincare brand, Ernest Supplies, and have overseen the commercialization of BeautyMatter to become an essential beauty industry resource. On one hand, he has a keen interest in the nuts-and-bolts side of the media and consumer industries and has advised on, written and spoken about things like investments, markets, operations, entrepreneurship and finance. On the other hand, John created the multi-award-winning skin care brand, Ernest Supplies. They were among the first skincare brands to embrace clean formulations long before it was commonplace in the industry. They were the first American skincare brand to launch products in eco-friendly pouches and have been committed to minimizing their eco-impact almost a decade before other skincare brands were contemplating sustainability. John’s current role at BeautyMatter brings this 360-degree beauty, retail, finance, and media experience together. Their ethos at BeautyMatter is built on creating trust with both their audience and the clients they work with.