CosmoFactory presented Encoding Beauty. The ninth edition focused on the increasingly central role of ingredients and raw materials in the process of creating a cosmetic product and on the impact of traceability in the beauty supply chain.
CosmoFactory presented a new look: from a representation of the production process, it was transformed into an installation where the entire life cycle of a product can be experienced, from the selection and processing of raw materials to production processes, potentially along the entire supply chain up to end users. CosmoFactory highlighted how to reach a new paradigm of trust, among end users, manufacturers and supply chains, enabled by traceability (track and trace), and integrated data management. The future is now, connecting quality, safety, and sustainability.
To storytell the experience, the installation Encoding Beauty turned the spotlight on the "behind the scenes" of a beauty product. The subject of the story was the exclusive Regenerative - Aloe Face Cream, a moisturizer that carries the miraculous properties of Salento Aloe, the result of research by N&B - Natural Is Better.
The packaging of choice is Libra, the airless refillable, exclusive design of Induplast Packaging Group, 100% sustainable and refillable.
The digital product identity developed by Antares Vision Group documents the innovation behind the product.
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Sara Ricciardi Studio, designer & creative director, curated the project CosmoFactory in collaboration with Cosmoprof and 3 leaders of the beauty industry : N&B Natural is Better (ingredients & formula), Induplast Packaging Group ( primary packaging), Antares Vision Group (technology).