The eighth edition of CosmoFactory presents the full life cycle of a beauty product. Not only does it offer a live look at the production phase, it also recreates the purchasing experience in a futuristic point of sale and puts the product to the test in the hands of top makeup professionals. The three steps of the project create the path "Garden of Diversity".
This year’s featured product will be Six4all: a foundation that can adapt to any skin type.
Cosmopack Hall 19 - Cosmoprime Hall 14 - The Mall Hall 29
For the 2020 edition, CosmoFactory will create an experimental laboratory. Thanks to a partnership with centdegrés, we will be able to walk through every step in the life cycle of a cosmetic product: from production to sales all the way to the final test on future consumers and users.
The featured product of the Cosmoprof Worldwide Bologna 2020 factory will be Six4all, a cream that provides both skincare and color. The project will highlight the event's innovation-driven vision: to anticipate and disseminate the most interesting trends in the market.
Consumers are unique and want tailored solutions that will help them care for and improve upon the appearance of their face and body. Six4all was designed to care for and moisturize the face and users can choose to mix the product with any of 6 shades of foundation – or none – creating unique, highly personalized looks.
Six4all offers a new beauty ritual that helps bring out your own unique style.
As is customary, Cosmopack will take us into the heart of the industry, offering a live look at the production of Six4all. The most advanced equipment in the beauty industry will be in operation and will manufacture a product that is both unique and innovative. The product itself was created through a joint effort by a selection of companies present at the show.
Hall 14, Cosmoprime, will walk us through the highly personalized purchasing experience designed for Six4all. A special skin diagnostic device will give us a chance to test our skin and discover the perfect Six4all mix for our needs.
After having discovered the perfect colors for our complexion, we will be able to mix and test them at The Mall (Hall 29), with advice offered by professional makeup artists.
Centdegrés, an international creative company and a Cosmoprof strategic partner, curated the project and the experiences offered at CosmoFactory in a collaborative effort that involved 5 leaders in the cosmetics industry: Pink Frogs Cosmetics (formula), Marchesini Group (machinery), Scandolara (primary packaging), Gatto Astucci Spa (secondary packaging), Pennellifaro (brush) and For Lab Italia (Delfin - skin diagnostic). Special thanks to Stratasys e UniBo (Additive Manufacturing).
Makeup Artists: Sarah Colognese, Rocco Mundo, Fabienne Rea, Angelo Tabarroni, Monica Zanelli.