COSMOPROF 2026
BOLOGNA, ITALY
FAIR DISTRICT
Cosmoprof Insights is a new editorial initiative dedicated to the latest news and trends in the perfumery and cosmetics industry. The project offers an in-depth overview of the dynamics shaping the beauty market, with a focus on innovation, research, and the evolution of consumer expectations.
Kacey Culliney is a multimedia journalist, editor and moderator with 12+ years experience in global B2B publishing and events. She is passionate about the future of beauty business, cutting-edge science and the people behind today's trailblazing brands.
The global beauty market is undergoing a profound transformation, marked by constant evolution and an increasing focus on wellness and experiential engagement. New consumer dynamics, increasingly oriented toward personalization and the integration of online and in-store, are redefining the boundaries of the industry, where beauty, health, and wellness intertwine in a unique ecosystem.
The mass market continues to represent the largest category in the global beauty landscape and maintains a solid growth trajectory, driven by consumers’ increasing demand for more effective products offering elevated value. Fragrances and the “masstige” segment remain among the areas with the strongest growth potential for the future.
The premium and prestige beauty market enters a new era of conscious consumption, driven by economic uncertainty and focus on value. Innovation, personalization, and sustainability are key growth drivers.
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