The report written by BEAUTYSTREAMS, an international trend agency, is a true must-read for everyone in the beauty world because it covers innovations in the beauty market and solutions offered by high-tech, high-performance products.

Every year, we ask our exhibitors to send us detailed information on new product launches, revolutionary packaging and new formulas. BEAUTYSTREAMS studies this information carefully to identify the trends that will drive the market in the months after the show. The result is a true guide that sets the tone in the beauty market.

The trends identified and the products that define them were part of a special installation "The garden of Trends" positioned at the entrance to hall 14 (Cosmoprime).

Are you an exhibitor and would you like to nominate your products? Stay tuned to get all the information!