NEWS > 26 February 2024

At Cosmoprof Worldwide Bologna 2024 the renown Italian athlete Federica Pellegrini presents her beauty brand

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Read the interview with Federica Pellegrini who tells us about FIT.FE BY FEDE, Federica Pellegrini's skincare brand in collaboration with Alma K Cosmetics.

Having an active and busy lifestyle is a daily challenge for many women, as it is keeping their skin hydrated and protected. This is how FIT.FE BY FEDE was born, Federica Pellegrini's skincare brand in collaboration with Alma K Cosmetics. A complete line of 12 products, 6 for the face and 6 for the body, based on ingredients of over 90% natural origin, to nourish and protect the skin of those who never stop.

FIT.FE BY FEDE will join Cosmoprof Worldwide in Bologna from March 21st to 23rd with an exclusive booth entirely dedicated to skincare and active life. For the occasion, Federica Pellegrini will personally join on March 22nd for a special meeting with national and international press.

FEDE, WHAT MAKES FIT.FE BY FEDE A UNIQUE SKINCARE BRAND?

Those who live an active life expose their skin to many risk factors on a daily basis, that’s why they need a skincare line that keeps up.

Knowing the daily life of the busiest women, starting from my experience first, I wanted to create something that would help them fight 3 key points: stress, tiredness and dehydration. So we developed a series of products tested for sensitive skin so that every woman can have a skincare routine tailored to her needs. 

Whether they are fitness lovers or women with hectic schedules, FIT.FE BY FEDE products are so user-friendly and on-the-go, that they become the perfect allies in every busy day to protect and hydrate the skin thanks to the exclusive patented formulas in each one of them.

At Cosmoprof Worldwide Bologna 2024 the renown Italian athlete Federica Pellegrini presents her beauty brand image 1
At Cosmoprof Worldwide Bologna 2024 the renown Italian athlete Federica Pellegrini presents her beauty brand image 2

WHAT ARE THE NEW DEVELOPMENTS PLANNED FOR THE NEXT FEW MONTHS? NEW LAUNCHES, PERHAPS?

2024 will be filled with many activities! We officially launched the brand in September 2023, exclusively at Douglas Italia, and now we can't wait to further enrich the collection and the brand's participation in many activities.

The first product we launched this year is The Protector – Hand cream, a true must-have in every busy woman's bag. We planned several launches in the upcoming months but I don't want to reveal too much about… just know that once again, we wanted to create products that are intuitive and easily usable in the everyday life of active people.

My FIT.FE BY FEDE team awaits you at our stand in Hall 14, B4-C3 to learn more about us and discover our novelties in preview! 

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