NEWS > 13 January 2026

"COSMO ACADEMY – EMPOWER IN BEAUTY": THE NEW SOCIAL INITIATIVE

Cosmoprof India, in collaboration with PJC Foundation, announces the official launch of Cosmo Academy - EmpowHER in Beauty, a social initiative created with a clear purpose: to offer new and concrete life opportunities through professional training in the beauty sector, an industry currently marked by a significant gap between the demand for and the availability of skilled workers.
 
The project was launched on December 4th during the Cosmoprof and Cosmopack India Awards Ceremony.

The Skills Gap in the Beauty Sector

One of the main factors contributing to India’s uneven development is the limited access to vocational education. Despite having one of the world’s youngest and largest workforces, only 3.7% of workers in India have received formal vocational training.
This mismatch between workforce and market needs is particularly evident in fast-growing segments such as beauty and wellness, which have experienced exponential expansion in recent years.
The sector currently employs approximately 12.3 million people, yet only 28.8% have a technical or vocational background, and just 7.4% hold a university degree, demonstrating that skill-based training remains the primary entry point for beauty professions.
As the industry transitions from an informal to a more organised structure, employers increasingly seek certified and multi-skilled professionals, rather than relying on untrained labor. Cosmo Academy - EmpowHER in Beauty has been designed to address exactly this need.

 

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A Project to Transform the Future of Young People

Cosmo Academy - EmpowHER in Beauty demonstrates how business can become a powerful driver of social impact. Cosmo Academy provides training programs for young people from the slums of Mumbai and from fragile family contexts, giving them the opportunity to acquire real, practical skills that can immediately be applied in the job market. Each training cycle lasts four months and focuses on three key areas:
  • Esthetics
  • Hairstyling
  • Bridal Makeup
To date, more than 95% of the students trained by the PJC Foundation have secured employment, highlighting the transformative impact of this initiative.

The Contribution of the Cosmoprof Brand

As part of the partnership, Cosmoprof commits to:
  • providing the Academy with high-quality professional products, including international brands;
  • involving specialized trainers, including global experts, to ensure education aligned with international standards;
  • supporting the program through educational content, mentorship, and initiatives dedicated to personal and professional development.
This support will empower students to enter the market with solid skills, confidence, and the tools needed to build a sustainable career in beauty.

A Project That Goes Beyond Training

The Cosmo Academy - EmpowHER in Beauty journey does not end with the final exam. The Academy also guides students into employment, thanks to collaborations with companies, beauty salons and retailers that choose to actively support the project by offering entry-level positions, and real opportunities for growth. 

In Summary

Cosmo Academy - EmpowHER in Beauty is far more than a training program.
It is an investment in people, in youth, in their talent, and in the future of a country.
It is a bridge that transforms potential into opportunity.
It is the shared mission of Cosmoprof and the PJC Foundation, brought to life through concrete and lasting action.
 
To discover more about the Prakash Jayantilal Chauhan Foundation, click here: https://pjcfoundation.in/ or contact Amar Joshi, Head of Marketing of Cosmoprof India & Representative – India & South Asia: [email protected]

 

A PROJECT BY

  • JPC Foundation

IN COLLABORATION WITH

  • Cosmoprof India

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