Cosmoprof Asia, the leading b2b international beauty trade show in Asia, turns 24 this November. The success of the "One Fair, Two Venues" formula is well reflected in the results of the last edition: 5% growth in number of exhibitors to 3,030 companies from 53 countries and regions, and 4.2% growth of visiting number to 87,284 professionals from 135 countries and regions across the two exhibition venues. This year, Cosmopack Asia running from 12 to 14 November at AsiaWorld-Expo (AWE), will showcase leading supply chain companies: ingredients and raw materials, contract manufacturing and private labels, packaging, machinery and solutions for the beauty industry. Cosmoprof Asia at the Hong Kong Convention & Exhibition Centre (HKCEC), scheduled from 13 to 15 November, will host over 2,000 branded products in Perfumery and Cosmetics, Beauty Salon and Spa, Nail & Accessories, Hair Salon, Natural & Organic.

The continued strength of the Asian market has been driving more and more international companies interested in optimizing business opportunities to this booming market. Market research provider Euromonitor reports the Asia Pacific region currently makes up 32% of the global beauty market and has an expected CAGR of 6.7% over the next five years. Year on year, Cosmoprof Asia has established itself as the ideal platform for companies to capture growth and expansion in the region, and organisers expect a general growth for the next edition of up to 5% more exhibition space and exhibitors.

But what, exactly, is driving the Asia Pacific cosmetics boom? The rise of product innovation, the appeal of natural and organic cosmetics and the emerging online sales are regarded as the key contributors. This year’s Cosmoprof Asia designed its special initiatives with a focus on these aspects. 

Beauty Innovation on the Rise in Asia