Cosmoprof North America successfully concluded its 23rd edition at the Mandalay Bay Convention Center in Las Vegas on July 13–15, 2026.  Bringing together more than 950 exhibitors from 39 countries and over 26,500 attendee visits from 88 countries, the event reinforced its position as the beauty industry’s fastest path to understanding, entering, and scaling in the US market. 

From emerging indie founders to global retailers and suppliers, Cosmoprof North America Las Vegas united the entire beauty ecosystem spanning ingredients, packaging, manufacturing, and finished products while showcasing the innovations and trends defining the future of beauty.

The 2026 show floor featured a versatile mix of nearly one thousand exhibitors representing every beauty category, including Skincare, Makeup & Fragrance, Hair Care, Nails, and Cosmopack. Representing the complete beauty supply chain from ingredients through finished products, the event highlighted global innovation with expanded spotlights on Korean Beauty and dedicated Country Pavilions featuring China, the Dominican Republic, and South Korea.

The 2026 edition welcomed an impressive roster of first-time retail buyers, including representatives from All-American, The Beauty Spy, Buc-ee's, Mercado Libre, Orcutt, Rosewood Hotels, Sol Retail, SUKOSHI, SuperPharm, and WHSmith - underscoring the event's growing influence across traditional retail, specialty, hospitality, international distribution, and emerging commerce channels. 

First-time speakers included Amanda Baldwin, CEO of Olaplex; Penny Coy, SVP of Merchandising at Ulta Beauty; Linda Dang, Founder and CEO of SUKOSHI; Jenine Guerriero, Head of Marketing & Consumer Insights at Givaudan Fine Fragrance North America; and Christina Tran, GM of Business Development at TikTok Shop. Their perspectives provided attendees with actionable insights into packaging as a conversion driver, the retail scaling of K-beauty, and TikTok Shop as a beauty growth engine.

Several new initiatives debuted in Las Vegas, further strengthening the event’s position as the industry's premier platform for business development. Following a successful launch in Miami, Buyer Meetings presented by Newbridge made their Las Vegas debut, creating curated introductions between exhibiting brands and leading retail and distribution partners to accelerate meaningful business opportunities. 

In partnership with DSH Korea, LG's acquisitions division, the DSH Korea Pitch Competition launched to identify high-potential emerging beauty brands, support their international growth, and underscore the continued global demand for entry into the U.S. beauty market. 

A new onsite Podcast Studio transformed the show floor into a live media hub, with partners including FIT, Coffee No. 5, BeautyMatter, CEW, and others recording conversations with the executives, founders, and innovators shaping the future of beauty. 

Celebrating the 10th anniversary of Entrepreneur Academy, the event introduced Entrepreneur Academy 201, an advanced curriculum focused on helping founders scale operations, secure retail partnerships, and grow sustainable businesses. And for the first time, CosmoTalks moved directly onto the show floor, making expert insights more accessible throughout the event. 

OPEN Fellowship: In collaboration with Iced Media and with support from Boardroom Beauty, the inaugural OPEN Fellowship provided three emerging beauty professionals with complimentary event admission, travel, accommodations, mentorship, curated networking opportunities, and exclusive programming—reflecting Cosmoprof North America's commitment to expanding access and cultivating the next generation of beauty leaders.

Industry Partnerships: Cosmoprof North America strengthened its longstanding relationships with Cosmetic Executive Women (CEW) and Boys in Beauty through exclusive networking events and collaborative educational programming, further expanding value for attendees and reinforcing the show's role as the industry's leading business platform.

CosmoTrends: Developed in partnership with BEAUTYSTREAMS, CosmoTrends returned with a curated exhibition showcasing the products, ingredients, formulations, and consumer trends shaping the future of beauty, helping buyers identify what's next across key categories.

Cosmoprof & Cosmopack North America Awards: Also presented in partnership with BEAUTYSTREAMS, the awards recognized excellence across both finished products and the beauty supply chain, honoring six winners from 24 finalists spanning Fragrance, Skin & Body Care, Hair Products, Makeup & Nail Products, Formulation, and Packaging Design & Materials.