NEWS > 05 February 2024

COSMOPROF NORTH AMERICA MIAMI CELEBRATES ITS INAUGURAL EDITION WITH OVERWHELMING SUCCESS

Cosmoprof North America Miami concluded its inaugural edition with resounding success, solidifying its position as the premier beauty launchpad. The event, held January 23- 25, welcomed an impressive 19,000 visits representing 113 countries, alongside a diverse array of over 700 exhibitors from 40 countries.

Exhibitors at Cosmoprof North America Miami (representing categories in skin care, makeup, fragrance, hair care, nails, and the beauty supply chain) had the opportunity to showcase new products and launches, contributing to the event's overall success.

The dynamic show floor was a bustling hub for innovation, highlighting the latest trends and groundbreaking beauty solutions.

One of the distinctive features of the event was the presence of country pavilions, supported by foreign governments that recognized the pivotal role of creating exposure for their brands in the U.S. These pavilions, representing countries Brazil, China, Colombia, France, Germany, South Africa, South Korea, Spain, and Turkey, added a global dimension to the event, fostering international collaboration and showcasing the beauty industry's diversity.

Cosmoprof North America Miami proved to be a catalyst for industry professionals, providing a unique platform for networking, business expansion, and knowledge exchange. As the inaugural edition came to a close, the overwhelmingly positive response from both exhibitors and attendees affirmed the event's success and marked the beginning of a new era for beauty innovation in the vibrant city of Miami Beach.
 

SPECIAL HIGHLIGHTS

The Buyer Program, an exclusive initiative by Cosmoprof facilitating impactful B2B networking between exhibitors and buyers, orchestrated a multitude of highly productive meetings. Notable participants in the Buyer Program comprised esteemed companies such as 1 Hotels, BlushBar, CVS Health, Icsitum, Nordstrom, Olivela, El Palacio de Hierro, Space NK, and Walmart Puerto Rico. Also, in collaboration with the U.S. Commercial Service, 175 delegates were registered from 17 countries, including Colombia, Ecuador, Ghana, Jamaica, and Mexico, fostering meaningful B2B engagements with exhibitors.

Education CosmoTalks and Cosmopack Education sessions emerged as significant highlights of the show, with numerous sessions selling out before the event, underscoring the industry's hunger for education. Topics ranging from "Beauty Business Start-Up: What You Must Know Before You Launch!" to "Revolutionizing Beauty: Unveiling the Secrets of New Product Innovation" and "The Lowdown on Environmentally Conscious Packaging" drew eager attendees seeking invaluable insights and expertise from speakers representing The Estée Lauder Companies, Shiseido, Ulta Beauty, Unilever, and more.

Situated on the show floor, the Press Zone offered exhibitors an exclusive opportunity to establish one-on-one connections with influencers and prominent consumer and trade press figures from Allure, BeautyMatter, The Beauty Industry Report, CEW, Elle, Hola TV, NewBeauty, Real Simple, and Today.com.

 

COSMOPROF NORTH AMERICA MIAMI IS SET TO RETURN IN 2025

The second stop of the Cosmoprof Network for the US beauty community will be Las Vegas for the 21st edition of Cosmoprof North America Las Vegas at the Mandalay Bay Convention Center from July 23-25, 2024, with registration now open. The second edition of Cosmoprof North America Miami is scheduled to take place in Miami Beach, Florida, from January 21-23, 2025, further solidifying its role as a crucial platform for the beauty industry in the Americas.
 

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