NEWS > 09 December 2020
The cosmetics industry is ready to blossom again: this is the message that the international Cosmoprof network wants to give to launch the next appointments in 2021. Cosmoprof presents "Blooming Beauty", the new advertising campaign created by the Italian agency Heads Collective.
In the foreground, the flowers: a symbol of purity, perfume, color, and harmonious diversity. They match with multi-ethnic faces, made even more fascinating by the lights and shots of the photographer Giulio Rustichelli, to express the different souls of the Cosmoprof network. Flowers are also a representation of the strength of nature and of a strong desire to restart as a reaction to the current difficulties.
Discover the 2021 agenda HERE
WATCH THE BACKSTAGE VIDEO OF BLOOMING BEAUTY