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NEWS > 24 February 2026

COSMOPROF WORLDWIDE BOLOGNA 2026: WHO ARE THE OFFICIAL BRAND AMBASSADORS?

Cosmoprof Worldwide Bologna is getting ready to showcase the excellence of the cosmetics industry from every angle. For the 2026 edition, the trade show experience is evolving thanks to the involvement of a selected group of Brand Ambassadors: internationally renowned influencers and content creators ready to highlight the industry’s finest innovations.

Who are the Brand Ambassadors? A bridge between brands and the digital community

In a constantly evolving market, Brand Ambassadors act as true trendsetters. A carefully curated selection of diverse profiles—combining Italian talents with international creators—will offer a comprehensive overview of all sectors represented at the event.
 
During the show days, the creators—easily recognizable thanks to an official badge labeled “Brand Ambassador”—will explore the halls independently, guided by their own editorial plans and specific interests. Their goal is to engage with products, discover exhibitors’ latest innovations, and spotlight the industry’s top excellence through a unique and authentic point of view.
For both exhibiting companies and visitors, connecting with these profiles is a strategic opportunity to tap into the new language of the beauty industry. Identifying the affinities between one’s brand and each creator’s focus area is the first step toward building meaningful connections during the event.
 
Download the official presentation featuring all Brand Ambassador profiles.
 
DOWNLOAD THE OFFICIAL PRESENTATION

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