NEWS > 29 July 2019

Cosmoprof Worldwide Bologna brings 46 international companies to Beauty Fair in Brazil

More than 180,000 beauty professionals will gather in Sao Paulo, Brazil, from 7 to 10 September, for Beauty Fair - Feira Internacional De Beleza Profissional, to discover the latest products, treatments and the most innovative techniques for the hair, professional aesthetics and make-up sectors.

To characterize the next edition, the presence of 45 international companies, leaders in the sector, which will attend the exhibition thanks to the support of BolognaFiere Cosmoprof, the organizer of the Cosmoprof events in the world. After the excellent results of this first experience, the partnership between Cosmoprof and Beauty Fair will continue also in 2020, with the aim of creating new bases for the growth of the cosmetic industry in South America.

Thus, Beauty Fair is officially joining the Cosmoprof platform, which involves over 500,000 operators and more than 10,000 companies worldwide. 

"It is a pleasure to see the first results of the collaboration between Beauty Fair and Cosmoprof - says Gianpiero Calzolari, President of BolognaFiere. - 46 international companies, from Canada, China, Germany, India, Pakistan, Russia, UK and USA have chosen to follow Cosmoprof in this new adventure in Brazil. They will have the chance  to make the most of the opportunities offered by a country hosting over 1 million salons and 19,000 multi-brand stores. Thanks to the support of the Italian Ministry of Economic Development and ITA – Italian Trade Agency, and with the collaboration of Cosmetica Italia – Personal Care Association, Cosmoprof confirms this partnership for 2020, too, giving its contribution to the overall growth of cosmetic industry. " 

For 15 years, Beauty Fair has been the reference event for the beauty sector not only for Brazil, but for the whole of South America. More than 500 companies are present, representing more than 2,000 brands, for an exhibition area of ​​82,000 square meters. During the days of the event, professionals will get inspired from more than 100 educational sessions, focused on the most current issues in make-up, hairstyle, skin- and micro-pigmentation, foot care.

On Friday, 6 September, “Meet the Buyers!” is scheduled: an event to facilitate networking between local buyers and international companies attending the event.

The collaboration between Cosmoprof and Beauty Fair facilitates a stronger collaboration with associations, retailers, buyers and distributors in the South American area, for a qualified presence at the main events of Cosmoprof Worldwide Bologna.

Cosmoprof thus confirms itself as an important partner that supports leading companies in the development of new business processes in strategic markets for the beauty sector.


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