NEWS > 30 April 2020
Schwarzkopf Professional and Indola – two professional haircare brands by Henkel – decided to support the hairdressers’ global community by launching HelpYourSalon.it, a free platform where hairdressers can offer vouchers to their customers. This initiative has been designed to facilitate business and help hairsalons to get over this tricky phase, by generating revenue immediately; moreover it may help increase the customer loyalty, as customers can thus demonstrate how much they trust and care for their preferred salon, by returning the attentions received before the lockdown started.
Emsibeth Cosmetics, an Italian professional haircare company, has released a series of online education, updating sessions and debates. The existing customers will be able to attend 10 webinars with specific updates on techniques and styles, while any other people interested will enjoy two live appointments a week on their Facebook page. Hairstylists can expect interviews and meetings with the experts. The conversations will be focussing on the current scenario, like how to deal with change and fear, how to keep your salon safe, how to apply for loans and social security cushions, and much more.
Tricol, which is a family business specialized in the production of professional products for hairstylists, has quickly converted its production lines to sanitizing gels. Sprays, hand sanitizers and surface disinfectants are the new essential must-haves for professionals in the sector, who are going back to work with strength and energy!
NastriTex, leader in providing innovative solutions and laboratory services to the world's major cosmetic companies, had the idea of setting up a new special division, devoted to the creation and the production of reliable homologated surgical masks, made with tested and certified textiles, safe for the skin. As it has been demonstrated by recent initiatives to develop eco-sustainable products, NastriTex has always been focused on the social impact of its business and now it contributes to the protection of health and safety with our new Made in Italy product.