OVER 3,000 COMPANIES FROM 67 COUNTRIES AT COSMOPROF WORLDWIDE BOLOGNA 2024 

 Great expectations for the March 2024 edition: the event is already sold out and online registrations of international operators are increasing 

February 14th, 2024 - Cosmoprof Worldwide Bologna is set to celebrate its 55th edition with highly positive results. Over 3,000 companies from 67 countries have confirmed their presence (+4% compared to 2023), and the exhibition area is sold out. The participation of 30 country pavilions confirms the international appeal of the event; as of today, visitors from over 110 countries registered for the event.

The collaboration with the Ministry of Foreign Affairs and International Cooperation in Italy and with ITA – Italian Trade Agency is incentivizing the participation of more than 90 delegations with the most important importers, distributors, and retailers worldwide.

These results reflect the general confidence and optimism of the market, as well as the positive reception of the event's new format, with the coordinated opening of all pavilions on the same day, Thursday, March 21st, to facilitate a multi-channel approach. Cosmopack and Cosmo Perfumery & Cosmetics will be open for 3 days and will close on Saturday, March 23rd. The pavilions dedicated to the professional channels of Cosmo Hair Nail & Beauty Salon will be open for 4 days and will close on Sunday, March 24th.  

"As it reaches its 55th edition, Cosmoprof Worldwide Bologna is poised to experience four days of highly positive results, reaffirming its status as a global reference event for suppliers, manufacturers, brand owners, buyers, distributors, retailers, and operators interested in new solutions for the development of their businesses," emphasizes Gianpiero Calzolari, President of BolognaFiere. "The cosmetics industry is experiencing an exciting moment globally: according to McKinsey & Company's beauty report for 2023-2027, the sector reached a turnover of 427 billion dollars in 2023, and it is forecasted to reach 580 billion dollars by 2027, with an annual growth rate of 6%. In this context, Cosmoprof can offer fundamental support for companies and operators."  

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