NEWS > 31 March 2021

Health and Beauty presents its latest initiatives for Beauty & Spa

The professional Beauty & Spa sector is at the centre of the next projects of the BolognaFiere Cosmoprof network. Thanks to the initiatives in Europe of Health and Beauty, a German group acquired in 2018 and specialized in publishing and events for the sector, there will be many new initiatives in the coming months for companies and professional operators.

The acquisition of the online portal Balance Beauty Time for beauty, health, and lifestyle, was recently completed to strengthen the group's publishing activity. Balance Beauty Time follows a customer-oriented multichannel marketing strategy, thus ensuring contact with a consolidated database of operators and users interested in the beauty universe.

To complete the digital offer, Health and Beauty will organize BEAUTY FORUM Xperience, the digital event scheduled for 8 and 9 May dedicated to the DACH region (Germany, Austria, Switzerland). BEAUTY FORUM Xperience will facilitate the virtual meeting among the professional aesthetics community by offering training and education, infotainment, innovative shopping experiences, and a complete overview of the latest product innovations. BEAUTY FORUM Xperience will allow exhibitors, buyers, distributors, and professional operators to reconnect business relationships and work on new projects while waiting to participate in physical Beauty Forum events in France, Germany, Greece, Italy, Poland, Czech Republic, Slovak Republic, Slovenia, Switzerland, and Hungary.

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