ICON’S 26 OFFICIALLY OPENS IN GRASSE WITH THE PARTICIPATION OF NEARLY 200 FRAGRANCE INDUSTRY STAKEHOLDERS AND INTERNATIONAL GUESTS

The official opening of ICON’S 26, the temporary gallery dedicated to Asian artistic perfumery at the Musée International de la Parfumerie in Grasse, brought together around 200 fragrance industry stakeholders and international guests, marking the official launch of the exhibition’s program.

The inauguration was attended by representatives of the project’s main partners - the Musée International de la Parfumerie, Cosmoprof, Esxence and centdegres China — together with institutional representatives, including the Mayor of Grasse, as well as participating brands, fragrance professionals and guests from across the international perfume community.

With 28 participating brands from 11 Asian countries and markets, ICON’S 26 presents a diverse selection of contemporary artistic perfumery. South Korea and China are the most represented markets, alongside brands from Japan, India, Vietnam, the Philippines, Hong Kong, Indonesia, Kazakhstan, Singapore and Thailand.

The official opening therefore represented not only the beginning of the exhibition, but also an opportunity to strengthen connections between the Asian fragrance community and the European network of professionals that gathers in Grasse.

For the organizing partners, the participation of nearly 200 industry professionals at the inauguration is an important recognition of the value of creating a dedicated platform for professional exchange, cultural dialogue and greater visibility for Asian artistic perfumery within the international fragrance landscape.

AROMAG (China) · AURA OF KAZAKHSTAN (Kazakistan) · Bombay Perfumery (India) · BORNTOSTANDOUT (South Korea) · BU FENG (Hong Kong) · DI SER (Japan) · ÉDIT(H) (Japan) · ÊTRE (Indonesia) · FORWARD PERFUME (Vietnam) · INSENF (South Korea) · JIJIDE (China) · liberta perfume (Scentopia) (Japan) · LongTien (Vietnam) · MAISON DE L'ASIE (Singapore) · NEARU (China) · OM ARTISAN FRAGRANCE (Philippines) · ORGAN TALE PARFUMS (South Korea) · PERFUMERS' JOURNEY (Thailand) · PESADE (South Korea) · SALON DE NEVAEH (South Korea) · SARANGHAEYO (South Korea) · SASVA (India) · TOBBA PARFUMS (China) · VILLA ERBATIUM (South Korea) · VOICE FROM THE SKY (China) · WREN ATELIER (Philippines) · ZHUFU (China)