The Italian Trade Agency (ITA), in collaboration with Cosmoprof and Cosmetica Italia, proudly showcased Italy’s excellence in the beauty and personal care industry at a prestigious event held at the iconic Atlantis The Royal. The event served as a remarkable platform for Italy to showcase its contributions as a key trading partner to the UAE and beyond, spotlighting renowned Italian brands and institutions like Kiko Milano, Madi International, and Istituto Marangoni.

KIKO Milano, MADI International, Moellhausen, and Istituto Marangoni Dubai play a key role in the upcoming 'Italian Beauty' event, showcasing Italy’s excellence in beauty and cosmetics. KIKO Milano will present its trendsetting cosmetics, while MADI International highlights its efforts to connect Italian beauty brands with the UAE market. Moellhausen will demonstrate its expertise in fragrance and raw materials, and Istituto Marangoni Dubai will showcase its commitment to training the next generation of creative talent. Together, they will celebrate Italy’s innovation and strong cultural ties with the UAE.

Through its participation in this collaboration with Cosmoprof and Cosmetica Italia, Italy not only celebrated its craftsmanship and innovation in the industry, but also reinforced its commitment to strengthening economic and cultural ties with the UAE. This collaboration marks another milestone in the growing partnership between the two nations, promising a vibrant future for the beauty and personal care industry.