From September 16 to 20, 2026, BolognaFiere Cosmoprof will be a partner of MILANO BEAUTY WEEK, the initiative promoted by Cosmetica Italia in collaboration with Cosmoprof and Esxence. The project was created to highlight the social, scientific, and economic value of the cosmetics industry while showcasing the excellence of the Italian beauty supply chain. On Saturday, September 19, and Sunday, September 20, the Garden of Palazzo Castiglioni will become a hub for inspiration and exchange dedicated to the culture of beauty and wellbeing. Through the Intimate Masterclass by Cosmoprof, visitors will have the opportunity to take part in a curated series of experiences and conversations led by renowned experts, exploring a concept of beauty that goes beyond aesthetics and embraces self-awareness, wellbeing, and authenticity.

Another key moment of Milano Beauty Week is Beauty Gives Back, where visitors, in exchange for a suggested donation, can choose from cosmetic products offered by participating companies in support of La forza e il sorriso. Thanks to Love is in the Hair, visitors can also enjoy hairstyling services provided by professional hairdressers from partner companies, again for a voluntary contribution. The initiative is organized in collaboration with Gruppo Prodotti Professionali per Acconciatori of Cosmetica Italia. Proceeds from Beauty Gives Back and Love is in the Hair will support La forza e il sorriso Onlus in its mission, helping the project expand nationwide. The goal is to offer participants valuable moments of wellness, serenity, and sharing — helping them regain self-confidence, rediscover their identity, and look in the mirror with a genuine smile.

INTIMATE MASTERCLASS BY COSMOPROF

With the Intimate Masterclass, Cosmoprof invites the public to enjoy an exclusive experience built around listening, dialogue, and inspiration. The program features a series of sessions dedicated to wellbeing, self-awareness, and connection. Designed for small groups of participants, each gathering takes place in an intimate setting that encourages meaningful connections and the genuine exchange of ideas, expertise, and experiences designed to explore the theme of empowerment in all its forms. In addition, BolognaFiere Cosmoprof will take part in Milano Beauty Week 2026 through a special initiative by Quattrozampe in Fiera, the leading B2C event dedicated to pet lovers. In the heart of Milan, the Pet Beauty Cube will offer a true spa experience dedicated to four-legged friends. Industry experts will be on hand to provide advice and recommendations on the best beauty and grooming products for pets. Enhancing the pet-focused programme, two in-depth sessions will be featured within the Intimate Masterclasses schedule, exploring wellbeing, grooming and beauty routines for our beloved four-legged companions.