NEWS > 12 May 2021

Packaging: new features for the beauty industry

Innovative packaging solutions are part of the rebirth of the cosmetics industry. Packaging is the first point of contact between the consumer and the product in the beauty industry and comes with an array of features and expectations.

Packaging must be safe and sanitary; it must preserve the integrity of the formulation, meet the need for digital traceability, speak to the customer, and be as environmentally friendly as possible. Exhibitors at Cosmopack, the go-to event for the global supply chain, work to offer the best possible solutions for these needs.

Packaging: new features for the beauty industry image 1
Packaging: new features for the beauty industry image 2
Packaging: new features for the beauty industry image 2


The recent health emergency has put single-dose packaging in the spotlight: hygiene, controlled dosage, convenience and unaltered content are some of the advantages this solution offers over traditional packaging. Single-dose packaging is particularly important now that consumers are unable to test products in the store, offering an introductory experience and helping with the decision to purchase the traditional format. Valmatic, a leader in the world of thermoformed single-dose packaging, has expanded its range while constantly focusing on sustainable manufacturing. The standard materials offered consist of RPET, up to 80% of which is obtained from recycled bottles under strict quality standardsValmatic's vertical thermoforming and filling machines exploit materials efficiently keeping industrial scraps close to zero. The company has recently developed two product lines: a stand-up, squeezable vial that is ideal for serums and hair treatments, and a new range of thermoformed paper containersPaperdose is practical and sanitary and preserves the organoleptic properties of its contents thanks to a thin layer of PE, which serves as a barrier for the liquid inside. Paperdose can be disposed of in the paper bin, allowing the raw material to return to the manufacturing cycle and thereby reducing the level of CO2 emissions. 


Over the past year, Baralan has focused production on skincare solutions, offering complete sets for more sustainable beauty. Among the latest innovations, the company presented the new line of Maria Jars glass jars, sophisticated and developed for easy use, with capacities up to 100ml and a wide neck with new accessories. In line with Baralan's focus on sustainability and eco-sustainable packaging solutions, the glass jars and accessories are made with recyclable materials to ensure complete recyclability of the product life cycle. The company's attention to sustainability is well represented with products such as the new series of biobased packaging, made with an utterly recyclable biopolymer, deriving from renewable resources and natural materials not linked to the food chain. In the future, investments will continue to offer a quality service, leveraging the availability of products in stock and presenting a business model that favors in-house solutions, with production plants specialized in decorations, to guarantee consumers a complete packaging service. Obviously, on an international scale, thanks to the brand's global presence with offices in Italy, the United States, and China.


Capardoni, a company that specializes in packaging for perfumery and cosmetics, is also looking to the future with optimism and a proactive spirit. Over the coming months the company will especially focus production on the world of skincare (face and body), personal care, and, with the return to social life, on the makeup, nail polish and fragrances sectors. Capardoni has recently activated a new logistics department, to stock the products most often requested and used by customers and be even better prepared for time-to-market demands. A key feature of the Capardoni strategy is company sustainability. All the manufacturing sites are exclusively powered by renewable sources and use 4.0 machinery to boost efficiency and reduce their ecological footprint. In addition, the research program centers on the development of sustainable packaging, from renewable materials of vegetable origin to recycled and recyclable plastics. 

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