NEWS > 13 December 2021

Post-pandemic trends in makeup: safety, quality and concern for the environment

The relaxing of social distancing regulations and the gradual return to ordinary work and recreation had a positive impact on the consumption of makeup products in early 2021. The survey of the economic situation published by Cosmetica Italia, a national association of cosmetic companies, shows that makeup products, which are among the crown jewels in the world of Italian cosmetics, have regained a leading role as international exports, having grown by 2.1% compared to the first semester of 2020.

Post-pandemic trends in makeup: safety, quality and concern for the environment image 2


The pandemic has certainly changed consumer habits: safety and quality play a non-negotiable role in the selection of makeup products and the use of face masks continues to favor eye makeup as opposed to products for the lips. “Bringing attention to the gaze will continue to be a must over the coming months,” confirms Chantal Ciaffardini, a makeup artist who works with Måneskin and many other Italian celebrities. “When it comes to the lips, the call for texture and nuance is less demanding compared to 2019”.


Black
is trending once again as a means of emphasizing the eyes, along with iridescent, especially duochrome, textures. “After the pandemic, the summer season was marked by a boom in colors that were fluorescent and expressed a high level of energy and vitality”, notes Ciaffardini, “Still, neutral colors, whether hot or cold, will continue to dominate the scene.”

An emphasis on sustainability is also of great relevance in the world of makeup: the selection of natural raw materials, low impact production processes and brand initiatives that favor the planet influence consumer decisions. “In my work as a makeup artist, and beyond, I tend to prefer products from environmentally conscious companies, especially vegan products”, confirms Chantal Ciaffardini. “These days we have the good fortune of being able to find high performance products that are also more sustainable, but brands need to do much more to give the sector a truly sustainable future”.


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