NEWS > 11 June 2020

THE JUMP-START OF THE BEAUTY INDUSTRY AT WECOSMOPROF

The first digital event organized by Cosmoprof Worldwide Bologna has ended with excellent results


The first edition of WeCosmoprof, the digital event for the beauty industry organized by Cosmoprof Worldwide Bologna, has successfully ended. From 4 to 10 June, the innovative format was made available to the 3,000 exhibitors registered for the 53rd edition of the event. More than 40,000 operators from over 100 countries have joined the initiative.

The core of the event was the networking platform, Cosmoprof My Match, which allowed companies, buyers, retailers, and distributors to re-establish relationships with key players in the industry, thanks to the implementation of messaging services and virtual rooms for exclusive video calls.

The webinars scheduled during the event have been particularly appreciated. CosmoTalks - The Virtual Series involved over 50 speakers, including representatives of trend and design agencies, market research experts, managers of leading international companies, and media partners of the Cosmoprof network. The ten meetings of Cosmo Virtual Stage meetings offered an overview of the professional channel in Italy, with 15 experts who shared suggestions and indications for operators, struggling with the reopening of the activities. Furthermore, 15 selected exhibitors presented their novelties to the WeCosmoprof virtual audience. Over 6,000 operators attended the live sessions as a total. On social medial, the event reached over 170,000 unique users, with more than 970,000 views.


For further information read the press release HERE

 


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