NEWS > 14 January 2020

3INA: THE MAKE UP FOR REAL, HONEST AND FUN BEAUTY

3INA is a brand created to give voice to a generation that rejects unachievable standards of beauty but has a vision that challenges the definition of one size fits all beauty. 

It offers a REAL, HONEST and FUN beauty. To pursue these goals, the brand focuses on colour, self-expression and personalisation.
 
It's not just make-up, it's a real global movement: the #3INAMovement. The Spanish company is perfectly aware of the potential impact of a beauty brand, so it is committed to respecting the environment and the resources used. Moreover, 85% of the products made are vegan, all cruelty free and made in Europe.
3INA: THE MAKE UP FOR REAL, HONEST AND FUN BEAUTY image 2

Its goals are multiple and ambitious: no compromise on quality, constantly working for increasingly sustainable products and to give everyone unlimited scope to play with colour.

 
The ability to personalize their beauty products is another way for consumers to express themselves. That's why 3INA particularly cares about the Pick & Mix collection of customizable lipsticks. 

Say hello to one-of-a-kind lips! 
Have fun with high-coverage, smudge-proof lipsticks that last 5+ hours, with an intense moisturizing formula for super soft lips. With 16 individual case designs and 16 want-them-all shades, Pick & Mix it up to create your perfect lipstick. Whatever your color and case, you can dazzle in metallic, make your mark in matte, or shine baby shine! 

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