NEWS > 21 January 2020

BEAUTY IN 2030: A NEW CONCEPT OF ANTI-AGING

Cosmoprof Worldwide Bologna has always anticipated the trends and innovations in the beauty industry. However, the next edition will do something extraordinary. It will look ahead over the next ten years with technologies, formulas, devices and products that we will be using until 2030.

The cosmetic industry inevitably reflects our social, environmental and economic situation. That's why companies must necessarily follow the path of innovation to remain competitive and meet the specific needs of consumers.
 
We can see an unambiguous example of the link between the beauty market and social changes in the evolution of anti-aging products. Companies will be faced with much longer life expectancies than before, with new consumers enjoying greater longevity and health but who are also active, demanding, informed and whose physical characteristics require dedicated products. 
 
Anti-aging becomes age-support. Nourishing and hydration use increasingly complex formulas. The treatments and devices are designed for a new physicality. Life expectancy keeps increasing, and so are the product lines offered by the beauty brands. Let's preview some of the offers from the exhibitors at Cosmoprof 2020.

 

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ELEMENTAL HERBOLOGY – COSMOPRIME EG – HALL 14

Elemental Herbology presents "Age Support", a range of innovative skincare treatments aiming to nourish and protect aging skin. These products don’t seek to make you look younger, but to look fantastic, at all stages of life.

Find out more>> 

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HSA – COSMOPACK HALL 18

Based on research by GUUDCURE laboratories, HSA presents a pioneering line that embraces the Healthy Ageing philosophy. Age Balance is about balance and nourishment. The line’s products help to maintain an optimum skin balance thanks to the use of PRE and PROBIOTICS. They work in a targeted way, applying different solutions to all areas of the face according to the skin’s needs.

Find out more>>

 
  
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PHYSIO NATURA – HALL 30

Some areas of the body change more than others during our lives. For this reason, and because they are particularly delicate, they need really high-performance products. Physio Natura presents Emulgel Seno a product with specific and environmentally friendly active ingredients and pack.

Find out more>> 

 

 

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CREIGHTONS PLC  – HALL 19

Over our lifetime due to various factors such as stress and physiological changes hair can become fine and thinner. Creightons Plc presents the BAMbeautiful Intensive Scalp Tonic, a natural solution to combat hair loss issues with a powerful blend of Botanical ingredients proven to create denser, thicker looking hair in 3 months. 

Find out more>>

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