NEWS > 28 January 2020

BEAUTY INNOVATION: THE FUTURE IS MULTITASKING

Our world moves fast. We just reached the finish line of a decade that was packed with great changes, and we're already looking to the next. From 2020 to 2030 the beauty industry will be flooded by a series of innovations that will transform the entire sector: from formulas to packaging, from the criteria used to evaluate performance to the channels used for sales.

These changes, these evolutionary leaps, all center around the consumer. Consumers, both men and women, are increasingly informed, but they are also pressed for time and don't want to be burdened by lengthy beauty routines. They want products that can multitask, helping to simplify and speed up the process of caring for the face and body, without compromising on very high quality standards and on concern for the environment. 

Let’s take an early look at some of the solutions offered by Cosmoprof 2020 exhibitors who have embraced this approach.
 

 

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FRANCES PRESCOTT – COSMOPRIME EG – HALL 14

A new concept in sophisticated skincare made simple. Luxury, high performance plant-based product range, designed to simplify every beauty routine without compromising on quality or results. Created by expert facialist and make-up artist, Frances Prescott, all skincare products are formulated with natural, active ingredients without the use of parabens, silicone and synthetics.

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ZETAPUNTO – COSMOPACK HALL 18


Multitasking from the beginning. In addition to the products, the machinery of the cosmetic industry also becomes faster and more performing. Zetapunto offers flexible robotic solutions, ready to use and easy to program. Automation becomes multitasking and adaptable to multiple production solutions. 

Find out more >> 
 
 

 

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NAILMATIC – COSMOPRIME EG – HALL 14


Nailmatic presents BB Nail. Made from 84% bio-based ingredients, vegan and 10-free, this satin-finish base grips pigment and is perfect under pastel polishes. BB nail is a real foundation that can be used alone or as a base for the perfect manicure. Good to know: packaging is recyclable and printed with vegetable dyes.

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TURATI IDROFILO – HALL 22 

Cotton Plus Smake Up 2in1 is the first and only Patented cosmetic dry wipe in pure cotton with an heart of 100% natural cleanser, enriched with active ingredients that takes care of the skin. After usage the skin will be perfectly clean, soft, hydrated and will not even need post make-up creams. It activates simply with a few drops of waterand with a single movement removes make-up, cleanses and moisturises the skin.

Find out more >>
 

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