NEWS > 09 March 2021

Cosmoprof Asia: an innovative hybrid format and new business initiatives

Asia-Pacific is the second largest beauty market in the world after Europe, and it was the first region to restart after the pandemic breakdown, as highlighted recently by the latest annual report by McKinsey & Company. China is one of the leading economies in the area. In the country, a unique example globally, beauty sales increased in the first half of 2020 thanks to Chinese consumers spending more on the domestic market. Generally speaking, China’s economy is projected to grow by 8 to 10% between 2019 and 2021; at the same time, the remarkable development of e-commerce in South-East Asia – above all Singapore, Indonesia, Vietnam, Thailand, Malaysia, and the Philippines – is expected to offer new opportunities to international players.

In this scenario, Cosmoprof Asia, a vital industry benchmark for stakeholders worldwide interested in developments in the Asia-Pacific, is more than ever one of the fundamental meeting events for the Cosmoprof international community this year.

For its 25th edition, Organizers are working on new initiatives and tools. With around 2,000 exhibitors from international markets anticipated, Cosmopack and Cosmoprof Asia 2021 will, for this year only, be held under one roof at the Hong Kong Convention & Exhibition Centre (HKCEC), from 17 to 19 November 2021. This one-time consolidation of both events will feature a hybrid format, running a parallel digital platform available for all stakeholders unable to travel to Hong Kong. The digital tools will allow for online connection between all companies and professionals visiting the fair district, therefore optimising new business opportunities, and enhancing the capacity for global networking.

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