Cosmoprof CBE ASEAN 2026 welcomed 24.859 visitors from 95 countries and regions, recording a 7% increase in overall participation compared to 2025. Strong participation was recorded from Thailand, China, India, the Philippines, Malaysia and South Korea. The results confirm the successful development of the 5th edition, with both domestic and international attendance showing positive growth: local visitors increased by 6% from 2025, while international visitors grew by 11%. The show hosted more than 730 exhibitors, marking a 12% increase compared to 2025, and covered an expanded exhibition area of 33,000 sqm, 30% larger than the previous edition. The event spanned 6 halls across two floors, reflecting a balanced presence of domestic and international companies, with 47% from Thailand and 53% from overseas markets.

Further enhancing the business profile of the exhibition, over 550 highly qualified hosted buyers attended the show from key regional and international markets, confirming the growing relevance of Cosmoprof CBE ASEAN as a privileged platform for sourcing, business development and regional market expansion.

The strong performance of Cosmoprof CBE ASEAN 2026 reflects the increasing relevance of Southeast Asia in the global beauty landscape. Thailand continues to stand out as both a high-potential domestic market and a regional hub for beauty manufacturing, supported by solid OEM and ODM capabilities, expertise in skincare, haircare and colour cosmetics, and a fast-evolving ecosystem of suppliers, brands and entrepreneurs.

One of the key highlights of the 2026 edition was the launch of Cosmopack CBE ASEAN, the new area dedicated to the beauty supply chain.

Hosted on the LG Floor – Halls 5 to 7, Cosmopack CBE ASEAN accounted for 52% of the total exhibition area and brought together companies specialized in ingredients, formulation, contract manufacturing, private label, packaging, machinery, printing and labelling, and full-service solutions.

The debut of Cosmopack CBE ASEAN responded to the growing demand for high-quality supply chain solutions in the region and confirmed Southeast Asia’s increasing role as a manufacturing and innovation hub for international beauty players. The strong interest recorded among brands, buyers and suppliers highlighted the strategic value of bringing the Cosmopack format to Bangkok, creating new opportunities for business development across the full beauty value chain.

 

The supply chain focus was further reinforced by The Sunscreen Factory, a live installation developed within Cosmopack CBE ASEAN to showcase the creation of an exclusive sunscreen product in collaboration with selected Thai manufacturers and suppliers: DERMA INNOVATION COMPANY LIMITED, PROPACK ASIA COMPANY LIMITED, THER LINE, NAPAT PACKAGING COMPANY LIMITED, SELCON CO.,LTD. The initiative offered visitors an immersive journey through the production process, from formulation to packaging, while highlighting the value of collaboration across the cosmetics supply chain.

 

Cosmoprof CBE ASEAN 2026 also confirmed its role as a platform for networking and market knowledge. The educational programme featured 15 CosmoTalks, 2 Onstage events and 9 Beauty Studio sessions, with contributions from international speakers and partners such as Statista, Kline, BEAUTYSTREAMS, the ASEAN Cosmetic Association and the Halal Product Organizing Agency, alongside local experts and leading companies.