NEWS > 03 August 2020
Cosmoprof Worldwide Bologna and Abiby - scouter of must-have products in the beauty world - join in supporting the excellence and innovation of the cosmetic sector. The collaboration aims at presenting the new trends in the world of beauty in an original way, with Beauty Vibes, a selection of the trendiest products among Cosmoprof exhibitors.
On February 5, during the press conference of the 53rd edition of Cosmoprof Worldwide Bologna, the first beauty box was presented to journalists and influencers. These days a second selection of excellent products from the exhibiting companies of Cosmoprof has been sent to selected newsrooms in Italy, in full compliance with the directives issued to deal with the pandemic. The initiative demonstrates how the industry already has the elements to face the consequences of covid19: quality, attention to ingredients and formulations, ability to fulfill consumers’ needs.
"We have decided to continue the collaboration with Abiby despite the impossibility of organizing the 2020 edition of Cosmoprof in Bologna. We aimed to deliver an essential message to our companies and professionals, who have been communicating the excellence of our industry for years: we can start again, and we can be stronger than before -, says the General Manager of BolognaFiere Cosmoprof, Enrico Zannini. – In the latest months, Cosmoprof has developed new tools to facilitate networking and business activities between exhibitors and operators. With WeCosmoprof, our digital event, we want to continue supporting the sector. The beauty boxes created with Abiby provide greater visibility on the quality and innovation of the cosmetic industry. Our thanks go to the press and influencers who have helped us in these complicated months to promote our initiatives and the exhibitors who participated enthusiastically in the project."
“In a moment in which we are forced to digitalization, we have been honored to work together with Cosmoprof to confirm its role as a strategic event for the beauty universe - say the co-founders of Abiby Mario Parteli and Luca Della Croce -. For our beauty boxes, we selected the most innovative products and brands to support the entire supply chain and create opportunities for collaboration between operators in the sector".
Wellness, self-care, and sustainability: these are the keywords that describe the Beauty Vibes boxes’ mood. The products included in the project represent the trends that are most influencing the market: recycled packaging, green ingredients, increasing attention for men's cosmetics and intimate care for women.
Find out the companies selected by Abiby: