NEWS > 03 December 2019

Cosmoprof On The Road in London for a sneak-peek of the future of beauty

Cosmoprof Worldwide Bologna presented the 53rd edition of the fair at the Italian Embassy in London, with the participation of journalists, companies, buyers, distributors, retailers and operators interested in knowing about new business opportunities in the cosmetics industry.

The stop was part of the Cosmoprof On the Road project, a series of roadshows designed to offer an early taste of what's next at the trade show, as well as providing networking opportunities for operators in the international beauty industry.

The coming edition of Cosmoprof will focus on innovation and the future, revealing the scenarios that are likely to play out from 2020 to 2030. These new scenarios will certainly bring new opportunities and will be significantly impacted by the innovation and research projects that are underway in the United Kingdom.

Multinational companies and the UK collective will certainly play a pivotal role at Cosmoprof 2020.  The proceedings were opened by Ferdinando Pastore, Director of the Italian Trade Agency's London office, who confirmed that the agency will continue to act in support of Cosmoprof Worldwide Bologna, helping guarantee its continued role as a global leader and the top trade show in the cosmetics industry.

The partnership is of great significance given that the coming Cosmoprof trade show will be a veritable garden of innovation, with the industry of today shaping new visions for the future of the cosmetics industry.

Francesca Maturi, Buyer Program Manager, introduced participants to what’s next for the 2020 edition, emphasizing the role of the Buyer Program, an initiative that serves to connect supply and demand in the cosmetics industry. The program is, in fact, a necessary part of the event experience and provides an agenda of tailor-made B2B meetings for companies that wish to grow their business internationally. More information about the project is available here>>

Cosmoprof On The Road in London for a sneak-peek of the future of beauty image 1
Cosmoprof On The Road in London for a sneak-peek of the future of beauty image 2
Cosmoprof On The Road in London for a sneak-peek of the future of beauty image 2

The international trend and design agencies that are partnering in the 2020 edition offered guests an exclusive look at the novelties and initiatives to be featured in the coming edition.

Isabela Chick, Managing Director of Retail & Beauty for FoundersFactory, a business accelerator, presented a collaborative project for the selection of the companies and beauty-tech start-ups that will populate the “Garden of Innovation” at Cosmoprof 2020.

Jenni Middleton, WGSN Beauty Director, outlined the concept for the conference to be hosted by the multi-sector trend agency as part of CosmoTalks: a session entirely dedicated to the 2030 generation for the world of beauty.

Grant Westbrook, Senior VP and Marketing Director for Mintel, guided us through the world of numbers, analyzing the market and the trends that characterize the cosmetics industry in the UK. While the actual impact of Brexit and the ways in which the new economic scenario will be handled remain uncertain, the beauty sector asserts itself as the seventh most important market in the world and the third economic force in the country, with £27.2 billion in revenue.

Over the past few years investments in the skincare, hair and color compartments have increased, and there has been special emphasis on the study of personalized, clean, vegan and gluten-free products: appealing trends that are of direct interest for many of the exhibitors and projects featured in the coming edition of Cosmoprof Worldwide Bologna. 



Cosmoprof on the Road continues, next stop: Kuwait City!


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