NEWS > 16 January 2020
The next edition of Cosmoprof Worldwide Bologna will take us on a journey through the next ten years, showing us the trends, technological innovations and new rules that will shape the beauty market from now until 2030.
The exhibition, with its five events around the world, is where the sector’s companies, professionals and visionary entrepreneurs meet to put down firm roots and foster a new way of doing business, with increasingly high performances and designed to adapt to consumer needs.
To highlight and share the projections for the next ten years of beauty, Cosmoprof presents five special new areas, five gardens where you can see, touch and preview the beauty innovations of the next few years.
The Service Center, the heart of the event, will host a Garden presenting several initiatives to the market, all united by a single concept, innovation in the Beauty market!
This area will present Cosmoprof's new exhibition sector for BeautyTech companies, especially start-ups, which are revolutionizing the beauty industry.
Companies like Alibaba and JD, together with over 30 innovative start-ups, will make the Garden of Innovation a place where you can scout the proposals set to change the beauty industry over the coming years. Find out more>
Cosmoprof Awards is a project created to reward excellence and the most innovative of the exhibiting companies at Cosmoprof Worldwide Bologna. The best products for formulations and packaging design and the most innovative finished products selected as finalists by a jury of over 60 world experts will be on display in the heart of the Garden of Innovation. Find out more>
Over the three days, Cosmoprof's format dedicated to beauty industry conferences will bring together the most iconic and central figures in the industry. For the 2020 edition, the calendar includes ten meetings on five main topics: future, trends, markets, digital and sustainability. More than 100 international speakers will inspire us to understand future developments in the beauty world. Find out more>
The partnership with the trend agency Beautystreams will provide a preview of the megatrends set to influence the evolution of international markets over the next 10 years. There will be three installations where we can discover the future of beauty through the trends, looks and beauty routines of the near future, providing an original interpretation of the changes already visible in our society today:
The Big Picture: this will look at the main factors marking the last decade and present the Megatrends that will change the beauty industry over the next ten years.
A Day in Life 2030: we will look ahead to a typical day in 2030, imagining the beauty rituals guiding our daily lives. This proposal will draw on innovations that are already finding their way onto the market today.
Faces of the Future: a glance at the look of the 2030s, with the color trends that will shape the world of beauty, fashion and publishing. Find out more>
With the help of - NEZ - The Olfactory Movement, the observatory of trends and transformations in perfumery - Cosmoprof presents a visionary reading of the world of high perfumery in 2030. This includes raw materials, inspirations and new market models. Discussing fashion fragrances and their future must include talking about the future of the planet. In 2030 production will have to drastically reduce its impact on the environment and comply with the new legislation shaping the industry. Nez, with the assistance of Symrise and Viewtoo, has come up with an olfactory journey, a narrative that will reveal to visitors the fragrances available in 2030 and how best to manage the sector. Find out more>