NEWS > 29 February 2024

COSMOPROF WORLDWIDE BOLOGNA AND GREEN CODE: THE HARMONY OF PLANTS IN SERVICE OF WELLNESS

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Cosmoprof WorldWide Bologna adopts a new green and sustainable perspective thanks to a special focus on plants and their positive impact on individual and environmental well-being. 

With an increasing number of consumers seeking products and services that not only meet their beauty needs but also respect the environment, Cosmoprof is committed to offering innovative and sustainable solutions for the industry. Together with Green Code, brand focusing in the ecosystem, which enhances the richness of biodiversity in harmony with the rhythm of the seasons, the crucial role of plants as tools to promote physical and mental health and wellness will be emphasized. 

Through a "green" installation located within the Mall, the heart of the Beauty & Spa pavilions, Green Code inspires positive change and promotes a healthier and more harmonious future for all. Within the installation, an oasis of freshness and vitality, where fruits and juices blend to create a refreshing and healthy experience. In addition, there will be a dedicated cashier for exhibitors in order to avoid queues and make the purchasing process smoother.

COSMOPROF WORLDWIDE BOLOGNA AND GREEN CODE: THE HARMONY OF PLANTS IN SERVICE OF WELLNESS image 1
COSMOPROF WORLDWIDE BOLOGNA AND GREEN CODE: THE HARMONY OF PLANTS IN SERVICE OF WELLNESS image 2

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