NEWS > 13 January 2020

CUSTOMIZATION AS SELF EXPRESSION – MY.HAIRCARE’S PROPOSAL

When it comes to hair and when the theme is coloring, the hair-stylist is definitely the greatest expert, the one who should have the last word.

Every client wants to feel unique, to have a color with personalized shades that match the colors of their face, a real signature style. Fulfilling this desire is the secret to making every client feel celebrated and pampered, and it is the secret of winning their loyalty.

CUSTOMIZATION AS SELF EXPRESSION – MY.HAIRCARE’S PROPOSAL image 2

It can be a real challenge to maintain a personalized and distinctive color, but what would happen if the hairdresser could create a personalized blend? A unique shampoo to maintain color and highlights? 

My. Haircare presents, My. Color Shampoo a customizable system that blends with each client’s exact color, whether natural or dyed.

Each bottle of shampoo in the line starts with a basic color to make all hair types shine: from white to black, from blonde to red. The various shades can be mixed to create the perfect treatment that can maintain, care for and nourish natural or salon-created highlights. 

All products in the line are PETA certified: cruelty-free, vegan and paraben-free, silicones and sulphates.


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