NEWS > 16 April 2020

Don’t stop beauty: how the beauty industry is making the difference

Beauty does not stop. We've been saying it for a while now, and we continue to collect stories from businesses in the sector that are working hard to help their communities and their customers.

Production lines have been rapidly converted to increase the availability of gel hand sanitizers, creative fundraising campaigns have been developed and various activities are underway to provide support for those working on the front lines in hospitals and other facilities.

At a time when the main directive is to stay home and when keeping a safe distance is imperative, the beauty companies are finding the better way to reach the heart of the whole community.

Beauty does not stop and shows its best side!


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Mesauda Milano

Mesauda launched a fundraiser directly from the company's website e-commerce to support the Spallanzani hospital in Rome. For each product purchased from March 23 until April 30, Mesauda Milano will donate 50 cents to the Spallanzani Research Department, a medical facility  that is proudly committed to the research for Covid-19. Since the large participation of this beautuful initiative, Mesauda decided to donate the amount collected so far adding it to the company personal donation.

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Quadpack - a global manufacturer and provider of hybrid packaging solutions for beauty brands - teams up with local charity networks, partners and industry colleagues to manufacture and provide protective equipment and supplies. The beauty packaging industry is coming together to offer aid to international COVID-19 relief efforts through local and national networks. Quadpack is working with its global supply partners and local charities to get protective visors, masks, gloves and hand sanitiser gel to the frontlines in Europe and the US. Read more about initiatives and partners here.

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