Cosmoprof met more than 70 key players of the Japanese beauty industry during the conference organized by ICE Tokyo thanks to the support of the Ministry of Economic development of Italy. The Japanese Cosmetics Center (J.C.C.) also supported the event.

Cosmoprof unveiled the new layout of Cosmoprof Worldwide Bologna 2019 and presented the new projects and events that will characterize the next edition. But why Cosmoprof is taking place in Italy since 1957? Enrico Vattani, First Secretary of the Italian Embassy in Tokyo, Aristide Martellini, Director of ICE office in Tokyo, Antonella Marucci, Vice Director of ICE office in Tokyo explained why Italy plays a strategic role for the development of the beauty industry.

The relations between Japan and Italy are today stronger than ever: what’s why Cosmoprof can support the internationalization of Japanese beauty brands and companies. Italian companies can also provide to the local industries new machinery, packaging and solution that will help them to enter in Europe, North America and other markets.

The calendar of events branded Cosmoprof was also presented to the attendees: Cosmoprof is today the ideal platform to expand any beauty business, globally.

On this occasion, attendees had the opportunity to examine in depth the Japanese cosmetics market which is constantly growing. Demand from tourists visiting the country, whose numbers have recently been rising at a significant rate, has led to an increase in sales for the major domestic cosmetics firms.

Despite severe competition, as well as complicated regulations for cosmetics and products in the quasi-drug sector, in 2017 imports increased for the first time in two years. We also knew that Japanese consumers are betting on high quality and bio ingredients, which shows that the popularity of organic products is growing in the domestic market, as well as an interest in quality products that meet Japanese standards.

The stop in Tokyo was also a great occasion to schedule B2B meetings with a selection of domestic buyers, retailers, manufacturers and trade organizations. We had the chance to explore the Japanese market, presenting the mission of our exhibition and the opportunities that Cosmoprof Worldwide Bologna reserves to exhibitors and buyers while collecting the requirements of the Japanese clients in order to offer even better business solutions.

Indeed Cosmoprof met, among the others,  JETRO, the Japan External Trade Organization, the buyers from Beauty Apothecary by Isetan – an important department store with the biggest area devoted to natural and bio beauty products and Sanrio – the official worldwide licensee of the kawaii (cute) segment of Japanese popular culture, the well-known Hello Kitty brand.

See you in in Seoul for the next stop of Cosmoprof on the Road.