NEWS > 12 December 2018

FOCUS ON SPA

Spa and wellness is becoming day by day a strategic segment for the beauty industry, and Cosmoprof Worldwide Bologna, being the reference international hub for all the main trends and news for the beauty industry, is working on specific initiatives for the sector. For the 2019 edition, Cosmoprof will provide spa professionals and companies with dedicated seminars and new special areas.

For the upcoming edition, the world of Beauty Salon & Spa will exhibit in the new halls 28, 29 and 30. Further to that, a special new area – the Mall – will be dedicated to Beauty & Spa companies which are already exhibitors of the Beauty Forum shows all around Europe.

Thanks to the acquisition by BolognaFiere Group of the German group Health and Beauty – organizer of all the events of the Beauty Forum platform – Cosmoprof Worldwide Bologna will host for the first time new companies of these shows, offering to buyers and distributors the occasion to increase their network and business.

We will discover how to be successful in the spa industry with an interesting seminar organized in partnership with ISPA as part of the CosmoTalks calendar. It will focus on today’s top trends and their impact on the business of a spa and on consumers’ needs and on what they want from their spa experience. The seminar will involve companies producing spa products and applications, as well, since it will deal with what spa buyer are looking for and how to get a brand into high-end hotels, resorts and day spas. Sustainability will be an important topic as well, since sustainable spa is what consumers are looking for nowadays.

Another seminar will be dedicated to the Italian market. The conference will be held by Andrea Bovero – opinion leader and influencer – who will focus on new trends. The focus of the seminar will be on local rituals, and on the needs for spa to reconsider their activity from a global perspective to the individual. The market is changing, the consumer is evolving rapidly and to develop a successful business we must intercept the wishes and aspirations of a customer who claims to live unique, unforgettable moments.

The brand-new restored spaces of the fair district will be the perfect place for the initiatives devoted to the Spa world. In fact, the Mall – the connecting area between pavilions 28, 29 and 30, will host two special projects.

SPACE99, THE SPA EXPERIENCE: THE TRIUMPH OF MADE IN ITALY

An emotional wellness path created by LIFEXCELLENCE – a leading company in the Spa Business – with the design of the architect Simone Micheli and thanks to the valuable contribution of international companies. Starting from the original concept of Salus Per Aquam, SPAce99 recreates the emotional experience of a spa with numerous initiatives and live events.

THE BEAUTY FORUM GALLERY

This area will host companies of the Beauty & Spa sector taking part for the first time at Cosmoprof Worldwide Bologna. An exclusive opportunity for exhibitors, visitors and buyers to increase their network and business .


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