NEWS > 05 February 2019
Thanks to the work of ProChile, a leading public organization that promotes the country’s local businesses abroad, Cosmoprof Worldwide Bologna will present the Chilean country pavilion in hall 21, which historically has been dedicated to the world of nature. Let’s learn more about why!
ProChile’s internationalization strategy is based on looking to the new trends in the world and the ever-changing needs of consumers. For 2019, Chilean companies are most certainly focusing on natural cosmetics after witnessing new patterns in consumer behavior. Consumers are more interested in natural, organic products and concepts having to do with eco-sustainability.
What’s more, it is interesting to see how the beauty industry and food industry are strongly linked. National research carried about by GlobalData indicated that 56% of consumers interviewed are interested in cosmetic products with natural ingredients because "if they can be eaten, they can also be applied to the skin”.
This is important data for this country because the cosmetics industry sources its ingredients from the abundance of what is offered locally: native plants and flowers, kilometers of coastlines that offer seaweed with many active ingredients and an elevated presence of copper. Chile’s innovations in cosmetics are based on ecological ingredients that are free from chemicals and that respect the environment.
This trend is being further established thanks to independent SMEs that have embraced the concept of natural cosmetics. It is a winning proposition that is offering up interesting results in terms of exports, especially when it comes to Asia and Europe.
ProChile has chosen to bring 7 companies to Cosmoprof Worldwide Bologna. These are companies with products free from artificial preservatives, chemical components, synthetic fragrances, additives or any type of toxic or potentially harmful substance, and with no animal testing.
We look forward to seeing you in hall 21 to discover the Chile Country Pavilion!