NEWS > 05 January 2022
The quickest way to show initiative and get back in the game? A new hair color.
As physical events finally return and color continues to help drive the hair sector, the top hairstylists are bringing the latest trends to the runway.
Colors express our feelings and the desire to leave the challenges of the past months behind and get off to a fresh start. "Used in new, captivating and sense-oriented ways, color is a fascinating tool that can tap into experiences and memories to trigger an emotional response and make a lasting impression. It's an engaging experience", Mirela Zen explained in her conversation with Ansa.it. A stylist and color ambassador for Davines, Mirela participated in OnBeauty by Cosmoprof this past September to present the new "Euphoria" collection of senseoriented colors.
Attend the leading beauty event with a unique trade fair concept and discover the benefits of joining the n°1 global beauty community!
Cosmoprof Worldwide Bologna 2024 hosts over 3,000 exhibitors from more than 60 countries and more than 20 Country Pavilions.Learn more