NEWS > 31 January 2019
Cosmoprof Worldwide Bologna is offering beauty professionals the best of the hair industry in halls 25, 31, 32, 35 and 37, with the world of beauty and spas to be featured in the new area in halls 28, 29 and 30, and nails in historic hall 36.
The 20% increase in exhibition space perfectly represents the growth being seen in the beauty and spa area, with an additional increase in the number of companies from of hair sector—companies that are ever more sophisticated and innovative.
Our objective is to present the best of the market in terms of innovation, technology and effectiveness. We’ve singled out some of the brands participating in the next edition of the show that are perfectly in line with the themes of Cosmoprof 2019: sustainability, a focus on ingredients and a green philosophy.
Turmeric, amla fruit, corn and ginseng are just a few of the ingredients in the Universale line from Maison8Puro, an Italian company making its debut at Cosmoprof. An example of one of its products? Infusion Universale is a restructuring product to be used on damp or dry hair. It is full of highly functional ingredients that are much in demand for their properties that will perk up fragile, stressed or lifeless hair. Organic extracts work together with two complexes to hydrate, regenerate and protect the hair fibers. It is enriched with natural turmeric and amla extracts to strengthen the hair, making it incredibly strong and healthy. The product’s ingredients include: turmeric extract, amla extract, prolonged-release hydration complex, keratin complex with hydrolyzed corn, soy and wheat proteins, bamboo extract and organic ginseng extract. It does not contain parabens, SLES or mineral oils.
Gate Wash Oliva Bio is the product line by EMMEBI Italia made of pure certified Organic Olive Oil from the Mediterranean, perfectly designed for all type of hair. EMMEBI Italia, a new exhibitor at Cosmoprof Worldwide Bologna, aims to empower professional hairstylists to enhance the unique and authentic beauty of people through specific professional products inspired by nature, ensuring maximum quality, professionalism and general well-being. Thanks to its products, people will be able to reconnect with the pure energy of nature and its values.
Faby Nature is a line of nail polish from Faby Line, with a green soul, paying homage to Mother Nature and her power to create. The formula used in Faby Nature polishes is delicate, respecting the wellbeing of people and the environment. This precious formula created with certified organic ingredients of plant origin is obtained from wood pulp, corn, manioc and other plant-based ingredients that don’t come from petroleum, without aggressive or toxic substances or added solvents that will cause irritation. The line is cruelty-free.
For SpaRitual, awareness about environmental and social issues is more than a mission or mantra. SpaRitual plays an active role in the global movement to change lifestyles and consumer habits. The company is constantly seeking out ingredients and processes that will reduce the impact on the environment. SpaRitual products are formulated with vegan ingredients and organic, fair-trade vegetable essences that have been carefully selected. The natural formulas in SpaRitual products are not tested on animals and don’t have synthetic dyes or parabens. The nail polishes are 100% vegan (with no animal by-products) and don’t have DBP, toluene, formaldehyde or formaldehyde resin.
For its first time at Cosmoprof, Scens – an organic, vegan skincare brand – is presenting a line that is completely inspired by Mother Nature. From March 15-18, we will be able to learn more about an innovative range of high-performance natural products that work to fight aging. Natureparfaite is a line formulated with the purest organic ingredients. For example, LA CRÈME IDÉAL is an anti-aging treatment that absorbs quickly and has been formulated with highly effective Dragon's Blood, a resin from a subtropical plant that was well known even back in ancient Roman times, to help skin that needs intense hydration and regeneration throughout the day.
This Lithuanian brand is known for its passion and research, as well as its high-performing products. The secret can be found in its formulas with a high percentage of active ingredients and other select elements. The succinic acid in the formula stimulates every cell and effectively promotes the strengthening of the immune system, making the product particularly effective in firming up the skin, giving it a healthy luminosity that is notably smoother and with greater elasticity.
The beauty world is moving in the direction of a more transparent market with ingredients and promises aimed at the environment and consumers. Are you ready to learn more about future innovations? We look forward to seeing you at Cosmoprof Worldwide Bologna!