NEWS > 17 February 2022

The first edition of Cosmoprof CBE ASEAN will be held from 15 to 17 September 2022 in Bangkok

Cosmoprof CBE ASEAN, scheduled from 15 – 17 September 2022 at the IMPACT Exhibition & Convention Center in Bangkok, Thailand, is the perfect event to do business in the fast-growing beauty market of South East Asia.

Cosmoprof CBE ASEAN, the new addition to the international network of Cosmoprof events, will be organised by the alliance between BolognaFiere Group, Informa Markets, and China Beauty Expo (CBE), offering new insights and inspirations to the beauty sector in the area, combining the expertise of the world's leading beauty trade show organisers. An exhibition space of over 10,000 square meters will host around 500 exhibitors & brands, from the supply chain to the branded finished products, to meet with more than 8,000 expected visitors. After the reopening of Thailand’s borders and trade, Cosmoprof CBE ASEAN will be the not-to-be missed appointment for beauty professionals to develop new business opportunities in the region, in a safe environment.

The first edition of Cosmoprof CBE ASEAN will be held from 15 to 17 September 2022 in Bangkok image 2

"Cosmoprof CBE ASEAN will offer to our community the chance to seize the economic potential of South-East Asia” says Gianpiero Calzolari, President of BolognaFiere. “With this new project, Cosmoprof confirms its role as the most strategic partner for beauty stakeholders interested in new international markets. This event is strategic for our stakeholders that we must provide the best and safest conditions to enjoy business.”
“As physical trade shows gradually resume, we are excited to launch Cosmoprof CBE ASEAN to encourage international beauty players to tap into South East Asia market with high potential. While Thailand is sending positive and welcoming signal, providing financial support, as organisers, we are confident to deliver a high-quality show.” says Mr. David Bondi, Senior Vice President – Asia of Informa Markets.
“We are excited and extremely proud to be part of this launch, the very first Cosmoprof CBE ASEAN – in Thailand, bringing Chinese beauty brands and suppliers to explore the great potential lying in the markets.” declared Ms. Sang Ying, Deputy General Manager of Shanghai Baiwen Co Ltd, “I am confident that Cosmoprof CBE ASEAN will advance the growth and development of the beauty industry in Thailand, and ASEAN at large”.


From February 2022, Thailand reopens its door to vaccinated travellers, and over 70% of the population in the country is fully vaccinated ensuring a safe environment for business. Thailand is currently the biggest cosmetics industry in South East Asia area, and it is the gateway to the ASEAN market. The beauty industry in ASEAN is a high potential area for international brands. The revenue in the beauty market amounts to USD 25,248M in 2021, which is expected to grow annually by 5.73% (CAGR 2021-2026). Beauty e-commerce sales are projected to grow from USD 6B in 2015 to USD 88B in 2025.


Cosmoprof CBE ASEAN will host international beauty companies, most of them coming from Asia. To create more business opportunities, the Buyer Program will gather buyers from South East Asia and beyond. The showfloor is divided into two main areas:

• The Branded Finished Products area will showcase the following product categories: Perfumery Cosmetics & Toiletries, Beauty Salon & Spa, Hair & Nails, Natural & Organic, Herbal Products, Nutraceuticals & Dietary Supplements. A ‘Beauty Made in Thailand’ section will gather Thai companies to give value and identity to the Thai Beauty Industry.

• The Supply Chain area will represent the entire cosmetics supply chain including OEM & ODM, Machinery & Equipment, Primary and Secondary Packaging, Ingredients & Laboratory. Cosmoprof CBE ASEAN is supported by TCEB (Thailand Convention and Exhibition Bureau) and will benefit from its financial subsidy programs aiming to bring business to Thailand.


While waiting to meet each other face-to-face in September 2022, Cosmoprof CBE ASEAN’s beauty community will have the opportunity to test the market and find new leads by taking part to the virtual event Cosmoprof Asia Digital Week, from 27 June to 5 July, 2022, the online match-making platform for buyers and sellers to consolidate and facilitate business connections.


Find out more about Cosmoprof CBE ASEAN:


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Cosmoprof Worldwide Bologna 2024 hosts over 3,000 exhibitors from more than 60 countries and more than 20 Country Pavilions.

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Purchase your ticket online at an early bird price within 29 February 2024.

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