NEWS > 20 October 2020

WeCosmoprof: the restart of the beauty industry

More than 40,000 operators and over 500 companies have made use of the digital tools of the event, reinforcing business relationships and contacts

These are the fact&fugures of the second edition of WeCosmoprof. The digital event of the international network Cosmoprof Worldwide Bologna ended with excellent results. 

Thanks to Cosmoprof My Match, WeCosmoprof x Alibaba.com, WeCosmoprof x BORN, and WeCosmoprof x Needl platforms, the event provided all the necessary tools to meet the needs of the individual sectors of the beauty industry.

The in-depth sessions scheduled for the event's duration were top-rated, with over 5,000 users interested in the webinars. The CosmoTalks - The Virtual Series sessions involved more than 100 speakers: journalists from the most prestigious international newspapers, experts from the most renowned trend agencies, market analysts, business managers, and influencers shared their predictions for the future of the industry.

Cosmo Virtual Stage brought together trade associations, experts, and cult personalities for the professional channel, united in proposing new solutions for owners and operators of beauty centers and hairdressing salons. The platform hosted live demonstrations of massages and treatments aimed at customers' psychophysical well-being, insights dedicated to the new communication frontiers, social media opportunities, particularly by TikTok, and a focus on the theme of diversity and inclusivity. 

2021 will be the year of the beauty rebound in the cosmetic industry and Cosmoprof made sure to play a major role becoming a partner for all the protagonists in the sector. The next appointment will be in Bologna in the historic venue of the event. See you soon!

Download the press release HERE


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