NEWS > 09 January 2020

BEYOND SUSTAINABILITY: LET'S TALK ABOUT CLEAN BEAUTY

Cosmoprof Worldwide Bologna 2020 will bring us on a 10-year journey to discover the beauty industry trends of the future.

 
Last year we focused on the concept of sustainability. For this edition we want to look further, turning on the spotlighs on the concept of Clean Beauty.
Ingredients, effective benefits and quality are the key factors for the development of professional channels. It becomes increasingly important for companies to communicate clearly and transparently with the consumer: it is the concept of Clean Beauty that prevails in the market today. Beauty professionals - owners of beauty and hair salons, hairdressers, beauticians, nail technicians – play a fundamental role: they are the intermediaries between companies and customers, and they act as testimonials to communicate the values of the brand. In Bologna you will find  several companies that have embraced this concept.
 
We present three brands that have chosen Cosmoprof to promote not only products, but also a true corporate philosophy.

ANNABELLE MINERALS - HALL 21

ANNABELLE MINERALS - HALL 21 - image 1

Annabelle Minerals was born out of a dream and the desire to learn from the best of nature, finding beauty in the surrounding reality, and making sure that every woman believes in the beauty that she has inside.
Annabelle Minerals are the highest quality, mineral cosmetics that meet the needs of all skin types: from normal, oily, problematic, dry to sensitive.
During Cosmoprof 2020 Annabelle Minerals will present the BROW LIKE WOW palette. An less waste and ethical product, based on mineral ingredients enriched with natural oils and vitamin E.  
 

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INEKOGRUPPEN AB - COSMOPRIME (HALL. 14)

INEKOGRUPPEN AB - COSMOPRIME (HALL. 14) - image 1

Inekogruppen is a Swedish company that develop, distribute and market brands that focus on sustainability and innovation. Brands that add something new to the consumer market and reduces impact on environment, people and animals.  
Booming  Bob is an oil-based skincare series completely water-free. Only  potent  and  nourishing oils, waxes and extracts are used. 
All ingredients are displayed on the front of the products - forth in the spotlight rather than hidden in the back - and are selected for their function, quality, and environmental impact: organic and sustainable.
 

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TEK - HALL 21

TEK - HALL 21 - image 1

Since 1977, Tek makes its products only with natural materials fully respecting the environment. All TEK’s products are certified FSC®, Forest Stewardship Council, a mark that identifies products which contain wood coming from forests managed correctly and responsibly according to strict environmental, social and economic standards.  Since  March 2017, TEK is also a certified B Corp®– thanks to its highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
For Cosmoprof 2020 Tek launches a new professional brush series to give each hairstylist an extremely performing hairbrush companion.
 

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