COSMOPROF 2026

Once again, the US beauty market confirms its position as the world's leader, having demonstrated strong resilience and innovation over the past year, even amid complex macroeconomic, geopolitical, and competitive challenges that continue to impact on the cosmetics industry from within and without.

The leadership of the US cosmetics industry goes beyond the size of its domestic market, shaping global trends in consumer behavior and innovation. Technological research, AI, focus on sustainability, and evolving demographic dynamics are among the key drivers influencing the industry worldwide.

From March 26 to 28, the USA Pavilion returns to Hall 22 at Cosmoprof Worldwide Bologna, featuring more than 50 North American companies representing an ecosystem of thousands of highly specialized small and medium-sized enterprises, ranging from established players to emerging brands that challenge traditional industry approaches.
An ideal journey that takes visitors from the East to the West Coast, with a stopover in Canada, presenting a complete and crosscutting offer that best represents all sectors of beauty.