NEWS > 08 June 2023
Excitement is growing throughout the international beauty industry ahead of the second edition of Cosmoprof CBE ASEAN. The B2B event, organised by BolognaFiere, Informa Markets, and China Beauty Expo (CBE), will be held from 14 to 16 September 2023. Designed to meet the needs of the fast-growing beauty market in South-East Asia, it is expected to gather top players and experts representing all sectors, beauty supply chain to branded finished products.
Building on the success of the first edition in 2022, last year event welcomed 8,216 visitors from 46 countries and regions and 500 exhibitors and brands, the 2023 exhibition promises to be bigger and bolder. The new location, the Queen Sirikit National Convention Centre (QSNCC) in Bangkok, offers convenient access right in the middle of the city centre, and boasts a larger exhibition space of up to 17,000 sqm, ideal for highlighting the latest launches. More than 1,000 exhibitors and brands are expected, an expected 7 Country & Group Pavilions will showcase companies from core beauty destinations Korea, Thailand and China, as well as many others. So far, international responses have been overwhelmingly positive, more than half of the total exhibition area has already been sold to international brands and suppliers, thanks to the support from governments and trade associations inspiring enthusiastic participation and new business opportunities.
At Cosmoprof CBE ASEAN 2023, there will be an impactful representation of cosmetics supply chain with over 60% of total exhibitors, and around 40% representing finished product brands. This global industry overview, in view of the show’s varied and international companies, will attract over 12,000 attendees, while buyers from the ASEAN region will represent, above all, Thailand, Indonesia, Malaysia, Philippines, Vietnam, Singapore and also India. By virtue of the successful Cosmoprof-signature Buyer Program exhibitors and qualified buyers will be able to connect easily, while the Match&Meet platform will help them find the right peers and schedule meetings while on the show floor.
BEAUTY MADE IN THAILAND is a special area dedicated to the Thai Beauty Industry. The concept, developed and supported by the Thai government, aims to attract international visitors, media and industry experts, allowing them to understand the segment’s value and identity, and experience Thailand through the famous and authentic culture of Thai Beauty.
MEDICAL BEAUTY, dedicated to professionals in beauty salons and spas, will present the latest and most innovative devices and technologies for wellness and health, shining the spotlight on skills, expertise and know-how.
ZOOM ON BEAUTY is dedicated to brand-new companies and first-time exhibitors. Full-service assistance and exclusive visibility will help guide companies to success during their very first attendance on the show floor.
To complement the rich exhibition offerings, Cosmoprof CBE ASEAN will be characterized by a stimulating calendar of roundtables. CosmoTalks is the educational program of the Cosmoprof network, highlighting current topics among industry key players. The most influential international trend agencies and market research analysts will share their experiences, sparking inspiration and new ideas for stakeholders.
CosmoOnstage will host live shows, demo sessions and competitions for hair, beauty salon and nail experts and operators. The exhibitors will have a dedicated time slot at their disposal to show their latest products and equipment, newest formulas, techniques and trends.
New for 2023 is the inaugural edition of WORLD MASSAGE MEETING, a project organized in partnership with the renowned European Massage Association (EMA). UNESCO has designated traditional Thai massage as an intangible cultural heritage of humanity, including it on its world list. Moreover, esteemed holistic operators will unveil different techniques, synergies and connections through a cultural and emotional path. Special guests of the event will be Mr Suthep Boonbamroong, an iconic voice of the sector dealing with Thai traditional massage; Mr Phrapakorn Paktharakansorn, who will perform advanced Thai massage with tools (tok sen); Mrs Kru Kea, who will offer a live demo focusing on innovation in Thai massage; Mr Ivan Conversano, President of EMA, who will introduce Western techniques inspired by Thai massage.
See you in Bangkok from 14 to 16 September 2023!