NEWS > 15 January 2020

INNOVATION IS CUSTOMIZATION. THE TAILOR MADE FUTURE OF THE BEAUTY INDUSTRY

What are the trends that most characterise the world’s beauty market? And which of these will take centre stage in the coming years? 

Analysing the new decade - 2020 to 2030 - Cosmoprof Worldwide Bologna will present a preview of the main drivers of a constantly evolving sector, increasingly oriented towards new and more specific consumer demands.

Self expression, personalisation, uniqueness, diversity and inclusion. We are heading towards a market increasingly distant from massification and closer to a tailor-made beauty experience. Innovating translates into personalisation in terms of technology, formula, texture, colour and treatments.

The professional practitioner becomes the link between companies that develop modular products and the clients who rely on them to extend the benefits of treatments with products mixed specifically to their needs. Make-up becomes an expression of the uniqueness of each of us, our hair being dyed with shades created artistically to suit. 

A new, unique and free beauty. Here are some examples of customizable products that we will see in March in Bologna.

 

MY HAIRCARE - HALL 35

MY HAIRCARE - HALL 35 - image 1

My Haircare presents Made For Me, a line of mixable and personalisable shampoos that help each client to obtain and maintain the perfect colour between treatments. The mix can be created exclusively in the salon by the hairstylist and is totally tailored to the client's colour.

 

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MARZIA CLINIC - HALL 30

MARZIA CLINIC - HALL 30 - image 1

Inside Out is the method presented by Marzia Clinic, a multi-sensory journey highly personalised to the client’s needs. Four stages in which smell, colours and massage techniques are essential, but where the client remains the real focus, on which all phases of the treatment are modelled.

 

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3INA- HALL 22

3INA- HALL 22 - image 1

3INA calls itself a democratic and inclusive beauty brand. Not only make-up, but a movement that reclaims a beauty that fully expresses every personality, according to its preferences, moods and creativity. Like the Pick & Mix line of customizable lipsticks. 16 shades to mix to obtain a unique, unrepeatable colour.

 

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